Technology Partner to Farms and Ranches
This AI is trained to think like we do: a long-term technology partner to farms and ranches. Ask about systems, growth, operations, and how Digitl Pastures partners with you. Press Enter or click Send.
Why We Exist
This website is more than a collection of interactive tools. It was built to explain and simplify what actually happens behind successful direct to consumer farm sales. Tools like the shipping estimator, profitability calculator, bundle builder, pricing optimizer, and automation demos show how the pieces fit together. They can also be used as real planning tools. We share them openly.
Digitl Pastures began with a single opportunity. In 2014, I was hired by a grass fed beef ranch on the Arizona Strip. These were real working cowboys who cared deeply about their land and animals. My background was in technology and custom cabinetry. They asked me to help build their direct to consumer beef operation. Together, we went from roughly one hundred cattle per year to more than five hundred, with over one million dollars in direct sales plus a strong wholesale partnership. Seeing what a well built digital system could do changed my life.
What I learned was straightforward. Farmers and ranchers do not have time to become experts in DNS, website infrastructure, CRM systems, automations, email deliverability, business phone compliance, payment processing, inventory logic, customer service workflows, review systems, and the constant cycle of software updates. They are already working full time growing real food. Without proper digital infrastructure, most small producers stall out or spend tens of thousands of dollars on agencies and contractors who do not understand agriculture. Not to mention the technology implemented 5 years ago is now old.
Digitl Pastures exists so that never happens again. We manage the entire digital operation for farms and ranches that want to sell directly to customers in a professional, scalable, and profitable way. You do not owe us percentages or profit shares. There is no commission structure that grows when you grow. You pay a predictable monthly fee while we build, manage, maintain, and update everything required to run a modern direct to consumer business. Our only objective is your long term success.
We believe in local food economies built on stewardship, sustainability, and honest work. Farmers and ranchers should thrive without needing to become experts in digital systems. That is why this company exists. We take the digital burden so you can focus on your land, your animals, and your customers.
Our Partner Farms Across the Nation
Hover or tap on a pin to learn more about our partner farms. Feel free to reach out to any of them directly.
Click any button below to jump to an interactive section:
This interactive example illustrates the variables farms and ranches must account for when shipping beef, including distance, order size, seasonality, packaging, and carrier costs. For demonstration purposes, all calculations originate from St. George, Utah. Digitl Pastures builds and manages systems like this as part of a farm's core operations.
These numbers are ballpark estimates based on typical UPS-style rates, basic insulated boxes, liners, and dry ice. This is roughly what a customer would need to pay if all shipping is passed through to them. If you want to offer "free shipping," this is the cost you would be absorbing for an order of that size.
Enter a ZIP code to see distance and shipping cost breakdown
This interactive calculator shows what it takes to run a profitable ranch in your specific scenario. Choose your finishing strategy, acreage, location, and breed—then see the real numbers: costs per head, break-even pricing, and profit potential at different price points.
Get Yer Hat, Put Your Boots On!
You're the rancher. What do you need to sell your beef for to be profitable?
Known for excellent marbling and meat quality. High consumer demand and reliable performance.
Hardy and adaptable with low maintenance requirements. Excellent foraging ability and docile temperament.
Exceptional grass-finishing ability with superior flavor and tenderness. Heat tolerant and efficient converters.
Fast growth rate with large frame and high yield. Known for lean meat and excellent feed efficiency.
Fast growth with good marbling for a Continental breed. Versatile dual-purpose cattle with good mothering traits.
Identical marbling to Black Angus with better heat tolerance. High fertility and easier calving.
Fast growth and high yield with good maternal traits. Better marbling than most Continental breeds.
Exceptional lean meat yield with excellent feed efficiency. Strong muscling and lower fat content.
Hybrid vigor combining marbling with hardiness. Balanced growth and quality with reliable performance.
Why Digitl Pastures?
Most companies sell marketing or ad services. Digitl Pastures works alongside you as a true in-house technology partner, managing your entire digital operation so you do not need to hire, train, or coordinate multiple vendors. The tiles below show real market costs for hiring separate freelancers, agencies, and consultants compared to a single partnership with Digitl Pastures.
Each service tile shows a cost snapshot comparing specialist hiring costs to the Digitl Pastures partnership.
Website + DNS + Payment Processing
Custom e-commerce website with payment integration
Hire: Web developer/agency
Cost snapshot
Hiring a specialist
- • $12,500 setup
- • $350 per month for specialist labor
- • $250 per month in platform/software fees
💡 A professional e-commerce site can increase online sales by 200-400% compared to basic solutions
Email Automations
Automated email campaigns, sequences, and workflows
Hire: Email marketing specialist
Cost snapshot
Hiring a specialist
- • $4,000 setup
- • $1,750 per month for specialist labor
- • $100 per month in platform/software fees
💡 One partner generated $60,000 in revenue from email automation in October alone
Business Phone + A2P Registration
Custom phone number, porting, Campaign Registry compliance
Hire: Telecom consultant
Cost snapshot
Hiring a specialist
- • $1,500 setup
- • $200 per month for specialist labor
- • $75 per month in platform/software fees
💡 Professional business phone system builds customer trust and ensures text message deliverability
SMS Automations
Text message marketing and automation
Hire: SMS marketing specialist
Cost snapshot
Hiring a specialist
- • $2,500 setup
- • $800 per month for specialist labor
- • $150 per month in platform/software fees
💡 SMS campaigns typically see 98% open rates and 36% click-through rates
CRM Setup & Management
Customer database, sales pipeline, and automation
Hire: CRM consultant/agency
Cost snapshot
Hiring a specialist
- • $5,500 setup
- • $1,500 per month for specialist labor
- • $350 per month in platform/software fees
💡 Proper CRM implementation helps partners track customer lifetime value and increase repeat purchases by 30%+
Google Workspace & Email Setup
Professional email, Drive, Calendar, and security
Hire: IT consultant
Cost snapshot
Hiring a specialist
- • $1,000 setup
- • $150 per month for specialist labor
- • $75 per month in platform/software fees
💡 Professional email addresses increase customer trust and brand credibility
Workflow Automation (Zapier/Make)
Connect platforms and automate data flow
Hire: Automation engineer
Cost snapshot
Hiring a specialist
- • $2,000 setup
- • $550 per month for specialist labor
- • $75 per month in platform/software fees
💡 Automation saves 10-20 hours per week on manual data entry and repetitive tasks
Reputation and Reviews
Automated review requests, response templates, and profile management
Hire: Reputation or SEO agency
Cost snapshot
Hiring a specialist
- • $2,500 setup
- • $1,000 per month for specialist labor
- • $150 per month in platform/software fees
💡 A steady flow of new 5 star reviews builds trust, improves search visibility, and increases conversion across every channel.
Cost Comparison
The combined cost of hiring separate specialists and managing the required software and tools for every part of your digital stack.
Specialist Costs
- • $31,500 setup
- • $6,300 per month for specialist labor
- • $1,225 per month in platform/software fees
- Total: $7,525/mo
Digitl Pastures Partnership
- • $2,750 per month
- • $2,250 one-time onboarding
What You're Still Responsible For
We handle all the technical infrastructure and automation, but you still run your actual business operations. Here's what stays on your plate:
Customer service
We provide the business phone number, shared inbox, texting tools, and CRM. Your team uses these tools to answer questions, manage orders, and talk with customers directly.
Email and SMS campaigns
We build your automations and templates. Your team writes and sends any ongoing messages, such as weekly newsletters, product announcements, or special promotions.
Social media
You own your social feeds. All posting, messaging, and content creation is handled by your team to keep everything authentic to your operation.
Order fulfillment and delivery
We configure your ordering systems and connect your website to shipping tools. Your team packs, delivers, or ships orders and handles any customer communication related to pickups, scheduling, or delivery changes.
We're not taking over your business. We're giving you the tools to run it efficiently while you focus on what you do best.
Custom Systems Built for Real Farm Operations
We design and maintain custom software for farms, ranches, and processors when off-the-shelf tools break down. Scheduling, processing portals, inventory, logistics, automation, and reporting—all built to match how your operation actually runs.
Example 1: Custom Processing Portal for Partner Butcher
Most custom butchers rely on email threads, PDFs, paper forms, and manual payment tracking. This creates errors, delays deposits, and consumes staff time. We built a unified processing portal where customers schedule processing, submit detailed cut instructions, and pay deposits in one place. Staff manage orders, adjustments, refunds, reporting, and documentation from a single dashboard.
Outcome: Fewer mistakes, faster payments, reduced admin work, and clearer communication between customers and staff.
Example 2: This Platform as a Working System
Most website builders are designed for static pages and simple forms. They cannot support complex operational logic, simulations, or interactive tools needed by modern farm businesses. We built this platform from scratch to demonstrate what is possible when software is designed around real operational needs, not templates. The tools and examples on this site reflect the same systems we build for partners.
Outcome: Partner education, lead generation, and onboarding automation built directly into the platform.
Email, Call or Text us, and let us know what you're dreaming up!
See the Impact of Small Improvements
This modeled example shows how small improvements in customer behavior can compound into major revenue gains over time, including customer lifetime value.
Projected Monthly Revenue
$179,816
That's $2,157,792 annually
Lifetime Value per Customer
$12,480
Assumes 2 orders per month for 5 years.
Avg Monthly Spend per Customer
$208
Real example: This farm kept farming. We handled the tech and systems. Over time, their monthly revenue roughly doubled while they stayed focused on what they do best. Modeled using real customer data from a partner farm.
Multi-Protein Farms: Unlock Hidden Revenue
Shift customers toward more protein types and watch revenue grow
AOV: ~$80
AOV: ~$110
AOV: ~$140
Total Customers
807
Avg Proteins/Customer
1.76
Calculated AOV
$103
Projected Monthly Revenue
$177,785
Avg Monthly Spend per Customer
$206
Based on ~2 orders/month
Customer LTV (5-Year)
$12,339
How it works: Customers who buy multiple protein types (beef + pork, or beef + pork + chicken) spend more per order. Shifting even a small portion of single-protein buyers into multi-protein buyers can meaningfully increase revenue without acquiring new customers. Modeled using real customer data from a partner farm.
Build Your Own Bundle
We know that putting together bundle descriptions can be one of the hardest parts of selling direct—it's tough to find the right words! That's why we built this free tool with AI-powered descriptions. Just adjust the sliders to pick your cuts and quantities, set your own discount if you'd like, and don't forget to generate a description using the built-in AI on our website. When you're happy with it, download or email yourself the PDF—completely free.
Select Cuts
Steaks
Ground Beef
Roasts
Miscellaneous
Pricing
Beef Pricing Strategy Builder
Set your price per pound for each cut. Instantly see how those prices change your whole, half, and quarter beef bundle totals. Download or email your pricing sheet when you are done.
Steaks
Ground Beef
Roasts
Miscellaneous
Whole Beef
Half Beef
Quarter Beef
AI Pricing Insights
Generated from your current cut prices, bundle totals, and pricing context.
Pricing Strategy Tips
Adjusting premium cuts like Tenderloin and Ribeye has a significant impact on whole beef value. Even small price increases on high-volume items like Ground Beef can substantially boost overall revenue.
We help you optimize your pricing strategy based on market conditions, competition, and your cost structure - ensuring you're profitable while staying competitive.
Write a Description That Sells
Can you convince the customer to buy?
Flat Iron Steak
Convince the customer to buy this with the best description you can come up with
Based on your description, you will convince me to do one of the following:
One of these emojis will pop up here depending on how well your description is
Build Your Automation
Every automation follows the same structure: a trigger happens, and something happens as a result. Systems are connected to make that outcome happen automatically.
Want the full interactive experience?
Visit this page on desktop to build custom automations with our workflow builder.
Tap a template to see how it works:
Click a template to see cross-platform automation in action
Build Your Own
Every automation starts with exactly one trigger. This is the event that kicks everything off.
In plain language, describe what you want to happen after the trigger occurs.
We will build a working automation that connects systems and explains how it works.
Choose a trigger and define an outcome to generate your automation.
Understanding Email Deliverability
Configure your DNS records to ensure emails reach customers
How Business Email Actually Works
When you send an email from [email protected], multiple DNS records work together to make sure it reaches your customer's inbox. Missing even one record can cause emails to fail, land in spam, or make your domain look unprofessional.
Below are the DNS records that power business email. Toggle them on/off to see what happens when your DNS isn't configured properly.
| Status | Record Type | Name/Host | Value |
|---|---|---|---|
A Record Points your domain name to your server | @ | 192.0.2.1Connects your domain name to the server hosting your website's code | |
MX Record Tells email where to go | @ | 10 mail.yourdomain.comDirects incoming email to your mail server so customers can reach you | |
CNAME Makes www work | www | yourdomain.comEnsures www.yourdomain.com and yourdomain.com both work for visitors | |
DKIM Proves you sent the email | default._domainkey | v=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GN...Digital signature that proves your emails aren't fake or spoofed | |
SPF Authorizes your email provider | @ | v=spf1 include:_spf.google.com ~allTells email providers that Google Workspace is allowed to send emails for you | |
DMARC Protects against email fraud | _dmarc | v=DMARC1; p=quarantine; rua=mailto:[email protected]Tells email providers to quarantine suspicious emails pretending to be from you |
@192.0.2.1Connects your domain name to the server hosting your website's code
@10 mail.yourdomain.comDirects incoming email to your mail server so customers can reach you
wwwyourdomain.comEnsures www.yourdomain.com and yourdomain.com both work for visitors
default._domainkeyv=DKIM1; k=rsa; p=MIGfMA0GCSqGSIb3DQEBAQUAA4GN...Digital signature that proves your emails aren't fake or spoofed
@v=spf1 include:_spf.google.com ~allTells email providers that Google Workspace is allowed to send emails for you
_dmarcv=DMARC1; p=quarantine; rua=mailto:[email protected]Tells email providers to quarantine suspicious emails pretending to be from you
Business Email Setup
When you set up [email protected] or [email protected], you're creating professional email addresses that match your domain. This requires proper MX records and email authentication (DKIM, SPF, DMARC) to ensure deliverability.
What Breaks Without Proper DNS
Missing A records mean your website won't load. Missing MX records mean you can't receive email. Missing DKIM/SPF/DMARC means your emails land in spam or get rejected. Every record matters.
Match the DNS Records
Test your understanding of DNS configuration
Click a DNS record type, then click its matching function
Real Operations, Real Results
These aren't projections—they're actual outcomes from 4 of our partners. Good technology is good marketing. Each partner focuses on what they do best: customer service, order fulfillment, delivery, and raising animals. We handle everything else.
Grass-Fed Beef Company
Year One
From no online presence to $80K in direct-to-consumer sales in their first year
Full-Service Farm
First 6 Months
Doubled monthly revenue selling grass-fed beef, pastured pork, lamb, eggs, and raw milk
Raw Milk Dairy
Six Months
From zero online presence to $2,000 weekly selling raw milk, cheese curds, butter, cream, and yogurt
Processing Plant
Week One
Sales increased 10x in the first week after implementing our systems
Trusted Partnerships
GrazeCart
Preferred Partner
The 7 Hitzfield brothers own and operate Seven Sons Farm. Frustrated that Shopify, WooCommerce, Wix, GoDaddy, and others didn't work the way farms and ranches needed, they built GrazeCart from the ground up—owning the code themselves. We met them at a Red Devon conference in Dubuque, Iowa, and we became one of the very first users. GrazeCart has never seen anyone doing everything we do for farms and ranches—most partners handle websites or marketing or email automations, but we recognized farmers and ranchers have no time to get on a computer. Building and managing everything for them is the niche nobody else fills.
Utah State University
Accelerator Program
USU's Accelerator Program provides technology resources to rural farms and ranches. Through extensive collaborative meetings, they recognized the unique value we provide—comprehensive ongoing management that ensures operations succeed long after initial setup. Our work helps them qualify for future grants while filling a critical gap: farmers and ranchers need someone who handles everything, not just one piece.
Frequently Asked Questions
What exactly is a fractional CTO?
It means we handle all the technology for your operation. Domain, email, website, automations, integrations—everything. You don't need to hire a tech team or figure this stuff out yourself. We just take care of it.
Why would a farm or ranch need this?
Because you're busy. You're raising animals, fulfilling orders, answering customer questions. The last thing you need is to spend hours trying to fix email deliverability or figure out why your website form isn't working. That's where we come in.
What's actually included?
Domain and DNS management, Google Workspace, your website, CRM, email and SMS automations, payment processing, compliance stuff like A2P registration, Google Business Profile, ongoing support. If it's technology-related and it helps your operation run better, we handle it.
How is this different from hiring a web developer?
Developers build something and move on. We stick around. When your emails stop sending, when you need a new feature, when something breaks at 9pm on a Saturday—we're the ones who fix it. It's ongoing partnership, not a one-time project.
Do I need to know anything about technology?
No. That's kind of the whole point. You shouldn't have to think about DNS records or API integrations. You focus on your farm, we focus on making sure all the technology works the way it should.
How long does setup take?
Usually 4-6 weeks to get everything transferred, configured, and running smoothly. Domain transfer, Google Workspace setup, website build, automation configuration, payment processing—it all takes time to do right.
What if something breaks?
We fix it. That's part of the service. No extra fees, no ticket system, no waiting three days for a response. If your website goes down or emails aren't sending, we handle it.
Can you work with my existing GrazeCart site?
Yes. We were one of GrazeCart's very first users, and we're their official preferred partner. We can take over management of what you already have, or we can start fresh if that makes more sense.
How do you keep emails out of spam?
Proper DNS configuration. DKIM, SPF, and DMARC records tell email providers your messages are legitimate. Without these set up correctly, your order confirmations and shipping updates end up in spam. We make sure they're configured right.
What makes this different from other services?
Most companies do one thing—websites, or marketing, or email. We do all of it. GrazeCart told us they'd never seen anyone doing what we do. We just recognized that farms and ranches need someone who handles everything, not just pieces.
Do you require contracts?
No. You can leave whenever you want. Nobody's ever left, but that's because we try to add value every month, not because they're locked in.
Do you only work with farms and ranches?
Yes. We managed a grass-fed beef ranch in Southern Utah for years. We understand the challenges, the tight margins, the time constraints. That experience matters when you're trying to help someone succeed.
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